Press Relations. Analyst Relations. Launches. VC Relations. Writing. Analysis. Messaging. Speakers Bureau. Research. Investor Relations. PR Plan.
MediaPR focuses on what we call a Story in a Box approach. That means that our press packages include everything that a reporter, or even an analyst, needs to build a story. We are "story makers" foremost. Every kit begins with a simple, unambiguous message, clearly articulating the news and why it is important and unique.
We can define a targeted effective PR strategy, one that will get your story out and secure press coverage in the outlets that reach your customers and partners. Based on years of experience working exclusively with the technology press, we can focus on the relevant publications, editors, reporters, columnists, product reviewers, gurus and influencers that really matter to your business.
We can identify the best analysts in your market and arrange briefings with those who influence public opinion on emerging trends and promising technologies.
We can communicate your business and technology strategy with a clarity that guarantees results. For new products, a special emphasis will be placed on securing product reviews.
We have extensive experience releasing capital funding announcements and placing executives in VC forums where they can deliver their business plan to a roomful of venture capitalists and private investors.
As experts on your company's strategy, we can create and place for publication compelling content that will sell customers on your value proposition. Press Releases, Byline articles, Customer Testimonials, Q&A's, Perception Audits, White Papers, and the latest product information can all showcase your expertise and the value of your company.
A proper and effective message cannot be crafted without an understanding of the competitive landscape. We will analyze the strengths and weaknesses of your competition, and determine just how your company can stand out.
Based on our competitive analysis, MediaPR will help your company craft a simple and compelling message, one that will help customers remember your name and understand your unique value.
Executives will be placed on tradeshow and conference panels, delivering your vision to a public audience. We have placed more than 100 in such venues as InfoSecurity, Networld + Interop, Internet World, Next Generation Networks, ISPCON, Red Herring Venture Market East, Technologic Partners events and many others.
More than a collection of promotional tactics, the best marketing programs are those based on deep insights into customer behaviors. Even if your products and services have wide appeal, you want to concentrate your firepower where it will have the greatest impact. Using a structured research methodology, we help you identify your most promising prospects and map their buying behavior. Our goal: to find out who decision-makers consult, what they read, and what they care about. This buyer information informs all our communications decisions -- from product positioning and messaging to selection of media outlets. We do the upfront work to maximize your return on investment.
Consistent messages across audiences capture the public and investor mind share that gains market share and drives high market value. Jim Flanagan and his experienced IR team uniquely understands this Mind Share -- Market Share---Market Valueª dynamic. With this knowledge, effective communications programs will be built for public companies, those planning an IPO or emerging businesses seeking venture capital financing.
IR counsels on a variety of subjects including these key matters:
Phase I
Research the Customer base
Conduct competitive analysis
Determine messaging & positioning
Set a plan with objectives & goals
Phase II
Create a 3-5 page White Paper
Launch the Analyst Tour
Determine Press Release schedule
Phase III
Draw up Customer Testimonials
Launch the Press Tour
Hit influencers, columnists, gurus
Phase IV
Nominate executives for conferences
Launch Product Reviews program
Propose VC forums
